MOFILM Wins a Lovie!
After handing out hundreds of our own trophies over the past few years, MOFILM has finally landed an award of its own. We are delighted to announce that XPhobia, written by Clara Aranovich and Raul B...
View ArticleUnruly on the Science of Sharing
Almost every time a client comes to us they ask the same questions. ‘How can we ensure sharability?’ or ‘will our video go viral?’ (we also get ‘can we have the next Dove Sketches’ – but that’s for...
View ArticleWhat we are looking at this week
Something about crowdsourcing – crowdsourcing and charity. Not necessarily a good mix Something about the tech industry – the death of TV Something about content – why traditional TV ads don’t work...
View ArticleChristmas Advertising
Whether we like it or not, Christmas adverts in the UK have become an annual talking point, with eagerly anticipated premieres, dedicated hashtags and acres of column inches. This week, we are going to...
View ArticleChristmas Advertising – US Style
We may be known globally as the land of Black Friday shoppers taking out people for the last discounted iPAD and our resilience in sitting outside of stores for days on end waiting for the new seasonal...
View ArticleChristmas Advertising in Latin America
From Mexico and the Liverpool department store we bring you ‘Bolo’. Bolo who is a top selling stuffed toy has been brought to life on the screen in a 3D animation. We love a good animation at MOFILM...
View ArticleVintage Holiday Advertising
All the talk of contemporary Christmas commercials inspired me to take a peek back in history to what holiday adverts in the US looked like over the years. Advertisers aim to connect with an audience...
View ArticleChinese New Year Advertising
MOFILM China discusses their Spring Festival and the advertising that comes with it! We love our international company!
View ArticleSuper Bowl round up – The Good, The Bad and The Ugly
Millions gathered around television sets last night to watch the Seattle Seahawks take down the Denver Broncos in an easy 43-8 victory, but for many of those revelers the outcome of the game was...
View ArticleSochi Fever
I don’t know about you guys but we have been pretty gripped by the Winter Olympics happening over in Russia at the moment. Whether it’s to watch the wipeouts on the snowboard cross, the curling (yes...
View ArticleMOFILM Extra Purchase Payments
MOFILM’s mission is to help filmmakers in as many ways as possible. Obviously we provide great briefs from big brands so you can build your reel with work you love. We give out grants to help towards...
View ArticleMOFILM helps the USA celebrate Mother’s Day
This weekend sees the USA come together to celebrate Mother’s Day, giving us the chance to pay tribute to our wonderful Mom’s and everything they do for us. Mother’s Day this year is also an important...
View ArticleLipton Summer Stories: Refreshing the #BeMoreTea Campaign
On Tuesday the MOFILM team were invited to an enchanted rooftop garden in the heart of London for the launch of the Lipton Summer Stories. Between summery Lipton cocktails and green-tea ice cream, we...
View ArticleCornetto Cupidity 2015 Series Launched
We’re hugely excited to announce the launch of the latest Cornetto Cupidity series, and this time we’ve taken it real. The first film to be released is ‘Two Sides by Lorie Jo Trainor Buckingham. Not...
View ArticleTechnology and Teen Love: Cupidity 2015
Following last month’s piece about the release of Cornetto Two Sides, we wanted to take a look at the rest of the incredible films in the third installment of the Cupidity series. Cupidity was...
View ArticleInteractive Horror: Playstation’s Until Dawn Campaign
Last week marked the launch of two very exciting game trailers from MOFILM supporting the launch of the highly anticipated PlayStation exclusive Until Dawn; that has fans pre-ordering and gaming into...
View ArticleCoca-Cola: Summer/Fall 2015 Campaign
Something that keeps MOFILM clients coming back is that we have storytellers, not ad people, making films for them. Storytellers who are capable of working within certain boundaries that creating for...
View ArticleFoot Locker: Real Lives. Real Runners, and the New York Marathon 2015
Foot Locker and ASICS have announced their top 5 finalist films for this year’s “Real Lives. Real Runners” film contest! As you may know, we recently completed a special project for Foot Locker and...
View ArticleFoot Locker: Real Lives. Real Runners – Dear Mom
Second in our series of examining the inspiration behind the Foot Locker: Real Lives. Real Runners finalists are Michael Medoway & Dean Chapman, creators of Dear Mom. MOFILM: What was about this...
View ArticleFoot Locker: Real Lives. Real Runners – Road Warrior
The five finalists for the recent MOFILM Foot Locker & Asics Video contest are now live on the Foot Locker’s website, ready for people to watch and share their favourite(s). The stories featured...
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